Sr. Manager – Digital Marketing -GIFT City

Job Title: Sr. Manager / Deputy General Manager – Digital Marketing
Location: GIFT City, Gandhinagar
Compensation: 15-20 LPA
Company: Gujarat International Finance Tec-City Co. Ltd.

Education: Bachelor’s degree in Marketing, Communication, or a related field; MBA preferred.

Experience: Minimum 10 years of proven experience in digital marketing, with a focus on international markets and B2B marketing.

Role Objective:

We are seeking a seasoned Digital Marketing Specialist to lead our digital, social, and web marketing initiatives. This role is crucial for enhancing our international brand presence and driving targeted campaigns to engage B2B audiences in the finance and tech sectors.

Key Responsibilities:

1. Digital Marketing Strategy:

   • Develop and execute comprehensive digital marketing strategies tailored to global business decision-makers in the banking, fintech, and tech sectors.
   • Oversee all digital channels, including website, social media, and email marketing, to drive customer acquisition and brand engagement.

2. Campaign Management:

   • Lead and manage international marketing campaigns across digital platforms to elevate brand visibility.
   • Utilize data-driven insights to create marketing initiatives aimed at generating leads, acquiring customers, and improving conversions.

3. Website & SEO Optimization:

   • Drive website optimization efforts, including design, user experience, and SEO strategies to improve engagement and usability.
   • Analyze site performance and implement best practices to enhance navigability and conversion rates.

4. Collaboration & Stakeholder Management:

   • Collaborate with cross-functional teams to align marketing efforts with overall business objectives and global market trends.
   • Cultivate relationships with key stakeholders, partners, and influencers to strengthen brand reach.

5. Performance Analytics:

   • Leverage analytics and performance metrics to continuously optimize marketing efforts.
   • Track KPIs and prepare reports to communicate progress, insights, and areas for improvement.

6. Market Intelligence & Innovation:

   • Stay informed of industry trends, competitor activities, and emerging technologies to identify opportunities for differentiation.

   • Qualifications:

     • Education: Bachelor’s degree in Marketing, Communication, or a related field; MBA preferred.
     • Experience: Minimum 10 years of proven experience in digital marketing, with a focus on international markets and B2B marketing.
     • Skills:
       • Strong background in digital campaign management for international markets.
       • Demonstrated expertise in lead generation, customer acquisition, and revenue growth.
       • Excellent interpersonal and communication skills.
       • Ability to work in a dynamic, fast-paced environment and adapt to changing priorities.

   • Key Competencies:

     • Strategic Thinking: Ability to develop strategies that address both brand visibility and lead generation goals.
     • Data Analysis: Proficiency in using data and metrics to optimize campaign performance.
     • Adaptability: Quick to respond to evolving trends and market conditions.
     • Cross-functional Collaboration: Skilled at working with diverse teams and aligning goals for cohesive marketing efforts.